溫悠樂

2025-08-29

向TA提問

SEO關(guan)鍵(jian)(jian)詞的(de)優(you)(you)化(hua)是(shi)為了提高網(wang)(wang)站在搜索引擎結(jie)果頁(ye)面(mian)中的(de)排名，從(cong)而(er)增加網(wang)(wang)站的(de)曝光和流量。以(yi)下是(shi)從(cong)產品經(jing)理的(de)角度(du)來回答(da)關(guan)于SEO關(guan)鍵(jian)(jian)詞優(you)(you)化(hua)的(de)問題：

1. 關(guan)鍵詞(ci)研究：作為產(chan)品(pin)經理，我(wo)會(hui)通(tong)過市場調研和競爭(zheng)分(fen)析來確(que)定(ding)適合產(chan)品(pin)的關(guan)鍵詞(ci)。我(wo)會(hui)考慮用戶搜(sou)索的頻率、競爭(zheng)的激烈程(cheng)度以及與產(chan)品(pin)相關(guan)性等因素。

2. 內(nei)容(rong)優化：產品經理需要與(yu)內(nei)容(rong)團隊合(he)作(zuo)，確保網站的內(nei)容(rong)與(yu)目標(biao)關(guan)鍵詞相關(guan)并且質量高。我會推進(jin)關(guan)鍵詞出現在(zai)標(biao)題、段落、圖片的Alt標(biao)簽以及其他關(guan)鍵位(wei)置，但同時保持內(nei)容(rong)自然流(liu)暢，避免(mian)過度(du)堆(dui)砌關(guan)鍵詞。

3. 網(wang)站結構(gou)(gou)優化(hua)：我會(hui)確保網(wang)站的結構(gou)(gou)和(he)頁(ye)面(mian)布局合(he)(he)理，使搜索引擎(qing)能(neng)夠更好地理解網(wang)站的內容和(he)關鍵詞。這可能(neng)包括優化(hua)URL結構(gou)(gou)、設置合(he)(he)適的標題標簽（H1、H2等），以及(ji)建立(li)清晰的導(dao)航結構(gou)(gou)等。

4. 外(wai)部(bu)鏈(lian)接建設(she)：我會與(yu)營銷團隊(dui)合(he)作，通過合(he)作、發布有價值的內容、參與(yu)行(xing)業社區等方式，獲(huo)取外(wai)部(bu)優質鏈(lian)接。這些高(gao)質量的外(wai)部(bu)鏈(lian)接有助于增加網站的權(quan)威(wei)性和可信(xin)度(du)，提升(sheng)關鍵(jian)詞的排名。

5. 數據(ju)分(fen)析(xi)(xi)和優(you)(you)化：作為產品(pin)經理，我(wo)會(hui)密切關(guan)注(zhu)關(guan)鍵(jian)詞的排名和流(liu)量等指標，并利用數據(ju)分(fen)析(xi)(xi)工具來評(ping)估優(you)(you)化策略的效(xiao)果(guo)。根據(ju)數據(ju)分(fen)析(xi)(xi)結果(guo)，我(wo)會(hui)不斷優(you)(you)化關(guan)鍵(jian)詞策略，以達到(dao)最佳的搜索引擎排名效(xiao)果(guo)。

作為(wei)產品(pin)經理，我會與相關(guan)(guan)團(tuan)隊合作，通過(guo)關(guan)(guan)鍵詞(ci)研究、內容優(you)化(hua)、網(wang)站結(jie)構優(you)化(hua)、外部鏈接建設(she)和(he)數(shu)據分析等方式，全面優(you)化(hua)SEO關(guan)(guan)鍵詞(ci)，提升網(wang)站在搜索(suo)引擎中(zhong)的排名和(he)流量。

若問

2025-08-29

向TA提問

seo優化如何做？以下為(wei)大家介(jie)紹十個技巧。

一、熟知搜索引擎工作原理：

網站優化(hua)之前，我們(men)一(yi)定(ding)要清楚搜(sou)索引擎(qing)的工作原(yuan)理，畢竟(jing)SEO是針對搜(sou)索引擎(qing)操作的，搜(sou)索引擎(qing)一(yi)般由下(xia)面幾個模塊組(zu)成：

1：抓抓取模塊

2：過濾模塊

3：收錄模塊

4、排序模塊。

學懂這幾個模塊(kuai)的SEO技(ji)術，搜索引(yin)擎的工作原(yuan)理遇到一些問題的時候就可以知道問題的產生原(yuan)因了。

二(er)、學習SEO名(ming)詞(ci)大(da)全

作為一個SEO人常(chang)見的(de)(de)(de)名詞(ci)是必須熟知的(de)(de)(de)，在后面(mian)的(de)(de)(de)文(wen)章中，我們將會不斷更新SEO名詞(ci)解釋的(de)(de)(de)文(wen)章更新。

三(san)、選擇利于優化的域(yu)名和(he)空間

要想優化(hua)好一個網(wang)站，從(cong)網(wang)站的初期(qi)就(jiu)要做好各(ge)項優化(hua)準備，包括域名(ming)和空間相關的知識。

四、SEO常用工具

想要學好SEO，一(yi)些(xie)常(chang)用的SEO工(gong)具(ju)也要了解，比如站長工(gong)具(ju)，SEO綜合查詢(xun)，百度(du)(du)權重查詢(xun)，關鍵詞(ci)的挖掘，搜(sou)索引(yin)擎(qing)蜘蛛、機(ji)器(qi)人模擬工(gong)具(ju)，百度(du)(du)站長平臺等等。SEO常(chang)用工(gong)具(ju)的使用方式也要掌握。

五、做好移動適配

我們做(zuo)好一個網站(zhan)以后，為了提(ti)升用戶的移動搜(sou)索結果瀏覽體驗(yan)，一定要做(zuo)好移動適配功能。

六、提交鏈接

還要注(zhu)意提交想被百(bai)度(du)(du)收錄的(de)鏈(lian)接，百(bai)度(du)(du)搜(sou)索(suo)引(yin)擎會按(an)標(biao)準處理(li)，進行(xing)收錄，要注(zhu)意的(de)是(shi)，百(bai)度(du)(du)不(bu)一(yi)定會收錄我(wo)們所提交的(de)鏈(lian)接。

七、網站優化的操作

在網站(zhan)優化的操作中(zhong)有(you)哪些需要做好的基礎工作呢(ni)？下面列舉幾(ji)個(ge)點：

1、戰略的(de)制定：通過數據分析(xi)用戶需求和競爭對(dui)手，找出SEO優化(hua)的(de)突破口。

2、關鍵詞(ci)挖(wa)掘：根據用戶需(xu)求和(he)SEO優化的突破口進(jin)行(xing)關鍵詞(ci)挖(wa)掘。

3、網(wang)站(zhan)(zhan)搭建：按照戰略目標，有計(ji)劃的(de)制定網(wang)站(zhan)(zhan)建設(she)(she)框架，網(wang)站(zhan)(zhan)搭建分(fen)為幾個步(bu)驟：導(dao)航設(she)(she)計(ji)、頁面框架、確定草圖(tu)、設(she)(she)計(ji)設(she)(she)置展(zhan)示(shi)。網(wang)站(zhan)(zhan)搭建之后就可以(yi)根據我們之前設(she)(she)計(ji)的(de)框架對(dui)導(dao)航、首頁、目錄頁、內頁的(de)標題和url進行設(she)(she)置了，同時也可以(yi)根據內容框架開始(shi)給網(wang)站(zhan)(zhan)填充內容。

八、對關鍵詞進行挖掘

那么接下(xia)來的工作就是對關鍵(jian)詞(ci)進行(xing)挖(wa)掘(jue)，下(xia)面介紹(shao)一些(xie)常見的關鍵(jian)詞(ci)挖(wa)掘(jue)工具(ju)：

1：百度下拉框

2：百度相關搜索

3：百度指數

4：百度推廣助手

5：行業問(wen)答平臺等等。

九、站內優化

以下是SEO優化前期需要做的一些工作：

1：內容更新

2：列出內容大綱

3：優化標題:

4、完善(shan)內容。十、站外推廣優化(hua)

接下來就是發高(gao)質量外鏈。還有(you)(you)進(jin)行營(ying)(ying)銷(xiao)推廣工作。營(ying)(ying)銷(xiao)推廣工作包括QQ營(ying)(ying)銷(xiao)、百(bai)度(du)文庫營(ying)(ying)銷(xiao)、百(bai)度(du)知道營(ying)(ying)銷(xiao)、還有(you)(you)百(bai)度(du)貼(tie)吧營(ying)(ying)銷(xiao)、博客營(ying)(ying)銷(xiao)等(deng)等(deng)。

今天是晴天真好

2025-08-29

向TA提問

首(shou)頁(ye)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)就做(zuo)(zuo)網站(zhan)最主(zhu)要的(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)(xin)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，1，地區+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)。設置(zhi)這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，首(shou)先要知道優化原(yuan)則上很重要的(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)條(tiao)：匹配度(du)(du)原(yuan)則。比方，你在(zai)濰(wei)坊(fang)，但(dan)是你想信息在(zai)濰(wei)坊(fang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)客(ke)(ke)(ke)戶(hu)也能(neng)看到，做(zuo)(zuo)濰(wei)坊(fang)+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)顯然能(neng)得到更好的(de)(de)(de)(de)(de)(de)(de)(de)(de)排名(ming)例（濰(wei)坊(fang)高(gao)密易邦(bang)網絡(luo)公(gong)司）。市場在(zai)哪(na)里就用(yong)(yong)(yong)(yong)(yong)那個(ge)(ge)(ge)(ge)地區+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，使(shi)勁的(de)(de)(de)(de)(de)(de)(de)(de)(de)做(zuo)(zuo)信息。這(zhe)(zhe)樣能(neng)得到事半功倍效果。這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)可以(yi)做(zuo)(zuo)做(zuo)(zuo)本地+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)之類(lei)(lei)(lei)(lei)(lei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)組合，本地來(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)客(ke)(ke)(ke)戶(hu)意向(xiang)(xiang)挺(ting)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)，容易成單(dan)(dan)。2，型(xing)號(hao)+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)一(yi)(yi)(yi)(yi)般(ban)在(zai)工(gong)業(ye)(ye)產品上使(shi)用(yong)(yong)(yong)(yong)(yong)比較(jiao)多(duo)，專業(ye)(ye)性強(qiang)。客(ke)(ke)(ke)戶(hu)表現形式(shi)訂購(gou)(gou)(gou)意向(xiang)(xiang)強(qiang)，購(gou)(gou)(gou)買量(liang)大(da)(da)。3，品牌+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)對陌生客(ke)(ke)(ke)戶(hu)來(lai)(lai)說(shuo)，顯然沒吸引力的(de)(de)(de)(de)(de)(de)(de)(de)(de)，但(dan)是對老客(ke)(ke)(ke)戶(hu)，會起到增加(jia)客(ke)(ke)(ke)戶(hu)黏度(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)作用(yong)(yong)(yong)(yong)(yong)。對企業(ye)(ye)認(ren)識提升一(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)層次，增加(jia)企業(ye)(ye)知名(ming)度(du)(du)。4，性能(neng)，材料(liao)，用(yong)(yong)(yong)(yong)(yong)途+關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)是從客(ke)(ke)(ke)戶(hu)需(xu)(xu)求(qiu)角(jiao)度(du)(du)出發(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)。高(gao)密易邦(bang)網絡(luo)在(zai)這(zhe)(zhe)里可以(yi)肯定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)說(shuo)想象的(de)(de)(de)(de)(de)(de)(de)(de)(de)空間(jian)很大(da)(da)，盡量(liang)做(zuo)(zuo)，這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)很抽象，設置(zhi)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)話(hua)，懂銷售心(xin)(xin)理(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)話(hua)，往往可以(yi)賣個(ge)(ge)(ge)(ge)好價(jia)錢(qian)。說(shuo)不定(ding)(ding)還可以(yi)把白(bai)菜的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)錢(qian)賣成肉價(jia)呢！5，口語式(shi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)使(shi)用(yong)(yong)(yong)(yong)(yong)搜(sou)(sou)索(suo)很少，但(dan)屬于精(jing)準關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)系列。既然用(yong)(yong)(yong)(yong)(yong)這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)去搜(sou)(sou)索(suo)，本身(shen)代表著這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)人有需(xu)(xu)求(qiu)。設置(zhi)一(yi)(yi)(yi)(yi)些地方需(xu)(xu)求(qiu)比較(jiao)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)當地口語式(shi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，相當于設置(zhi)了(le)(le)(le)黃金關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)（競爭(zheng)小，購(gou)(gou)(gou)買意向(xiang)(xiang)大(da)(da)）。6，疑(yi)問式(shi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)句(ju)子和(he)肯定(ding)(ding)式(shi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)句(ju)子。這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)是從需(xu)(xu)求(qiu)者(zhe)角(jiao)度(du)(du)出發(fa)，更加(jia)貼近客(ke)(ke)(ke)戶(hu)心(xin)(xin)理(li)，容易成單(dan)(dan)。7，通過工(gong)具(ju)篩(shai)(shai)選(xuan)出來(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)。這(zhe)(zhe)類(lei)(lei)(lei)(lei)(lei)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)本身(shen)代表一(yi)(yi)(yi)(yi)定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)搜(sou)(sou)索(suo)量(liang)，是用(yong)(yong)(yong)(yong)(yong)工(gong)具(ju)測試出來(lai)(lai)，比較(jiao)客(ke)(ke)(ke)觀，相對于主(zhu)觀經驗設置(zhi)而言，更加(jia)科學，只要多(duo)做(zuo)(zuo)科學統計，篩(shai)(shai)選(xuan)測試。慢(man)慢(man)會整理(li)成一(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)系統。時間(jian)長了(le)(le)(le)的(de)(de)(de)(de)(de)(de)(de)(de)(de)話(hua)，對哪(na)類(lei)(lei)(lei)(lei)(lei)行業(ye)(ye)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)重要性就了(le)(le)(le)如指掌(zhang)了(le)(le)(le)。先對自己的(de)(de)(de)(de)(de)(de)(de)(de)(de)網站(zhan)有一(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)全(quan)面認(ren)識再上線1、首(shou)頁(ye)確定(ding)(ding)網站(zhan)主(zhu)題，2、確定(ding)(ding)一(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)核(he)心(xin)(xin)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，圍(wei)繞這(zhe)(zhe)個(ge)(ge)(ge)(ge)核(he)心(xin)(xin)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)進行聯想，找出3-5個(ge)(ge)(ge)(ge)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)3、在(zai)標題中設置(zhi)核(he)心(xin)(xin)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，總長度(du)(du)不超過644、描述中設置(zhi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)5、在(zai)網站(zhan)首(shou)頁(ye)中，增加(jia)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，并且使(shi)首(shou)頁(ye)分布包含10個(ge)(ge)(ge)(ge)左右的(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)，增加(jia)權重6、首(shou)頁(ye)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)布局覆蓋欄目頁(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)(xin)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian)詞(ci)(ci)(ci)(ci)(ci)(ci)(ci)(ci)

曉-秋

2025-08-29

向TA提問

關鍵詞優化也叫SEO是Search

Engine

Optimization英文的(de)(de)(de)(de)縮寫，是長期(qi)總結出的(de)(de)(de)(de)搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)收(shou)錄(lu)和(he)排名規(gui)(gui)則，對網(wang)(wang)站(zhan)(zhan)(zhan)進行(xing)程(cheng)(cheng)序、內(nei)容、版塊、布局等(deng)(deng)的(de)(de)(de)(de)調整，使網(wang)(wang)站(zhan)(zhan)(zhan)更容易被搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)收(shou)錄(lu)，在搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)中(zhong)相關(guan)(guan)關(guan)(guan)鍵詞(ci)的(de)(de)(de)(de)排名中(zhong)占據有利的(de)(de)(de)(de)位置。在國(guo)外，SEO已經(jing)是比(bi)較(jiao)成(cheng)熟的(de)(de)(de)(de)行(xing)業，而在國(guo)內(nei)還尚(shang)處于起步和(he)發(fa)展階(jie)段。肖景光，實戰派(pai)SEO站(zhan)(zhan)(zhan)群專家，獨(du)創“標準規(gui)(gui)范化(hua)(hua)”SEO站(zhan)(zhan)(zhan)群操(cao)作(zuo)流程(cheng)(cheng)系統。可(ke)以從(cong)狹義(yi)和(he)廣義(yi)兩個方(fang)面來說明，狹義(yi)的(de)(de)(de)(de)網(wang)(wang)站(zhan)(zhan)(zhan)優(you)化(hua)(hua)技術，即搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)優(you)化(hua)(hua)，也(ye)就(jiu)是讓網(wang)(wang)站(zhan)(zhan)(zhan)設計適合搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)檢(jian)索(suo)(suo)(suo)(suo)(suo)，滿足(zu)搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)排名的(de)(de)(de)(de)指標，從(cong)而在搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)檢(jian)索(suo)(suo)(suo)(suo)(suo)中(zhong)獲得排名靠前，增強搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)營銷的(de)(de)(de)(de)效果(guo)。廣義(yi)的(de)(de)(de)(de)網(wang)(wang)站(zhan)(zhan)(zhan)優(you)化(hua)(hua)所(suo)考慮(lv)的(de)(de)(de)(de)因素不(bu)僅(jin)僅(jin)是搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)，也(ye)包括充(chong)分滿足(zu)用戶的(de)(de)(de)(de)需(xu)求特(te)征、清(qing)晰的(de)(de)(de)(de)網(wang)(wang)站(zhan)(zhan)(zhan)導(dao)航、完善的(de)(de)(de)(de)在線幫(bang)助等(deng)(deng)，在此基礎(chu)(chu)上使得網(wang)(wang)站(zhan)(zhan)(zhan)功(gong)能和(he)信(xin)息(xi)發(fa)揮最好(hao)的(de)(de)(de)(de)效果(guo)。也(ye)就(jiu)是以企業網(wang)(wang)站(zhan)(zhan)(zhan)為基礎(chu)(chu)，與網(wang)(wang)絡服(fu)務(wu)商（如搜(sou)索(suo)(suo)(suo)(suo)(suo)引擎(qing)等(deng)(deng)）、合作(zuo)伙伴、顧客、供應商、銷售商等(deng)(deng)網(wang)(wang)絡營銷環境中(zhong)各方(fang)面因素建(jian)立(li)良好(hao)的(de)(de)(de)(de)關(guan)(guan)系。

拿鐵生活指南

2025-08-29

向TA提問

一(yi)(yi)、不同(tong)(tong)網頁優(you)化不同(tong)(tong)關鍵(jian)詞(ci)其實這個很多的(de)SEO培(pei)訓機構都(dou)會給出合(he)理化的(de)建議(yi)，比方(fang)說你網站的(de)主關鍵(jian)詞(ci)要用網站首(shou)頁來優(you)化，主關鍵(jian)詞(ci)一(yi)(yi)般(ban)選著3-5個，長(chang)尾關鍵(jian)詞(ci)用文(wen)章頁來

優(you)(you)化(hua)，我(wo)的建議是一般一個文章頁優(you)(you)化(hua)只(zhi)一個長尾詞，但(dan)(dan)是這(zhe)個并不是很嚴格(ge)，但(dan)(dan)是最多(duo)不要超過(guo)3個，因為(wei)文章頁的權重是有限(xian)的，如果(guo)太多(duo)，就會減少頁面權重

的(de)。二、關鍵詞(ci)的(de)突出度很(hen)多(duo)(duo)SEO培訓老師都(dou)在講，關鍵詞(ci)應該出現在網頁(ye)的(de)標簽和標簽中，但是很(hen)多(duo)(duo)人確實不知道原(yuan)因是

什么。其實關鍵(jian)詞(ci)出現(xian)在這兩個(ge)標(biao)簽中的作用就(jiu)是(shi)突出關鍵(jian)詞(ci)的位置，搜索蜘蛛當抓(zhua)取(qu)(qu)一(yi)個(ge)頁(ye)面(mian)時，是(shi)從上(shang)到(dao)下順次(ci)讀取(qu)(qu)代(dai)碼，他(ta)第(di)一(yi)個(ge)抓(zhua)取(qu)(qu)到(dao)的文(wen)本，他(ta)就(jiu)認為非(fei)

常(chang)重要，所(suo)以你的關(guan)(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)越靠近網頁(ye)頂(ding)部越好。三、關(guan)(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)的密度關(guan)(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)的密度就是說，某個(ge)關(guan)(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)出現的個(ge)數(shu)(shu)占網頁(ye)全部字數(shu)(shu)的比(bi)重。很多SEO教(jiao)程或者SEO工具都建(jian)議(yi)關(guan)(guan)(guan)(guan)鍵(jian)(jian)詞(ci)(ci)的密度在2%~8%之間，這個(ge)只是猜

測，到現(xian)在為止并沒有一個(ge)任何一個(ge)人可以說出關鍵(jian)(jian)(jian)詞(ci)的密(mi)度到底是多(duo)少，我們不應該刻(ke)意的去關注關鍵(jian)(jian)(jian)詞(ci)的密(mi)度，我們應該讓關鍵(jian)(jian)(jian)詞(ci)的出現(xian)順其自然，也(ye)不要去運

用(yong)“黑帽SEO”方(fang)法(fa)去堆(dui)積關(guan)(guan)(guan)鍵(jian)詞。四(si)、關(guan)(guan)(guan)鍵(jian)詞的出現(xian)(xian)的頻率關(guan)(guan)(guan)鍵(jian)詞出現(xian)(xian)的頻率就是指這個關(guan)(guan)(guan)鍵(jian)詞實際在(zai)這個網頁出現(xian)(xian)的次數(shu)，在(zai)百(bai)(bai)度(du)更(geng)新算法(fa)之前，百(bai)(bai)度(du)會注意關(guan)(guan)(guan)鍵(jian)詞的頻率，但(dan)是只從對關(guan)(guan)(guan)鍵(jian)詞堆(dui)積的作(zuo)弊方(fang)法(fa)出現(xian)(xian)解

決方法(fa)后，算(suan)法(fa)已經對(dui)關鍵詞的出現(xian)頻(pin)率有了新的算(suan)法(fa)。我(wo)們咋I寫文章(zhang)的時候(hou)那就一(yi)定要注(zhu)意關鍵詞出現(xian)的頻(pin)率了，一(yi)定要讓關鍵詞出現(xian)的合乎常理。

靜兒

2025-08-29

向TA提問

SEO 優(you)(you)化大致包含4個方向(xiang)，內(nei)部結構優(you)(you)化、內(nei)容優(you)(you)化、內(nei)鏈(lian)優(you)(you)化、外鏈(lian)優(you)(you)化。

一、內部結構優化

1.TDK優化：這里(li)的(de)(de)(de)TDK并(bing)不止首頁，還有欄(lan)目(mu)(mu)頁和(he)文(wen)章(zhang)(zhang)頁的(de)(de)(de)TDK，這就是(shi)(shi)為(wei)什(shen)么建站的(de)(de)(de)時候選擇(ze)可(ke)以自定(ding)義標(biao)(biao)簽的(de)(de)(de)原(yuan)因。T即title，網站的(de)(de)(de)標(biao)(biao)題(ti)(ti)，很!重!要!如果TDK滿(man)分(fen)(fen)10分(fen)(fen)，T要占到(dao)7分(fen)(fen)左右，標(biao)(biao)題(ti)(ti)是(shi)(shi)蜘(zhi)蛛(zhu)過來(lai)第(di)一個看的(de)(de)(de)東西(xi)，即第(di)一印象，標(biao)(biao)題(ti)(ti)必須包含關鍵(jian)詞，即網站的(de)(de)(de)功(gong)能(neng)，網站是(shi)(shi)做什(shen)么產品或是(shi)(shi)服務的(de)(de)(de)，語句通(tong)順，不要堆砌(qi)關鍵(jian)詞。D即description，網站描(miao)述(shu)，是(shi)(shi)對標(biao)(biao)題(ti)(ti)的(de)(de)(de)補充。K即keywords，欄(lan)目(mu)(mu)頁和(he)文(wen)章(zhang)(zhang)頁的(de)(de)(de)TDK在后臺具體(ti)欄(lan)目(mu)(mu)的(de)(de)(de)高級設置(zhi)里(li)可(ke)以找(zhao)到(dao)。

2.301重定向和404報錯頁(ye)面的制作，必須(xu)要有，沒什么(me)可說的。

3.層(ceng)級(ji)目(mu)錄：即打(da)開一(yi)個(ge)頁面(mian)要(yao)多少層(ceng)級(ji)，這個(ge)很多網站都忽略，建議在三級(ji)以(yi)內，減少蜘蛛爬取需要(yao)的(de)時(shi)間(jian)。

4.關鍵詞(ci)布(bu)局(ju)及密(mi)(mi)度：根據用戶瀏覽(lan)頁面點擊(ji)的熱力圖發現的點擊(ji)熱區，進而將關鍵詞(ci)部署到相應地方。即F布(bu)局(ju)，一個頁面內的關鍵詞(ci)密(mi)(mi)度保持在2%-8%之(zhi)內，這個只是(shi)個經(jing)驗數據，不一定(ding)準確。

5.四處一(yi)詞：TDK+尾部或錨文本。

6.網站導(dao)航(hang)：即主導(dao)航(hang)、次導(dao)航(hang)和(he)面(mian)包屑導(dao)航(hang)，包含關鍵(jian)詞、突出重點(dian)、使用純文(wen)字，要和(he)相應TDK保持一(yi)致。

二、內容優化

主(zhu)要(yao)(yao)是(shi)文章的質量要(yao)(yao)高，即使不是(shi)純原創，至少也(ye)要(yao)(yao)是(shi)高度偽(wei)原創，偽(wei)原創要(yao)(yao)選(xuan)取未收錄的或者(zhe)屏蔽了搜索引(yin)擎的網站上的文章，或者(zhe)是(shi)翻(fan)譯過(guo)來(lai)的文章，只(zhi)要(yao)(yao)是(shi)你(ni)第一個(ge)發的文章，蜘蛛(zhu)就認為(wei)是(shi)原創。

三、內鏈優化

總結(jie)起來就(jiu)是增加站內的(de)鏈接密度，就(jiu)像蜘蛛網一(yi)樣，越密集越好(hao)，最常見的(de)就(jiu)是首頁、欄目和文章頁的(de)相互跳轉(zhuan);LOGO的(de)鏈接，文章頁使用TAG標簽和上、下一(yi)篇或相關文章，增加頁面間的(de)鏈接數和相關度。

四、 外鏈優化

一個原則(ze)就(jiu)是(shi)(shi)內容相關(guan)、循序漸(jian)進(jin)，很多人為了(le)迅速增加外(wai)(wai)鏈(lian)(lian)(lian)(lian)，瘋狂添加，但是(shi)(shi)權重升不上來的(de)(de)(de)(de)原因就(jiu)在此。外(wai)(wai)鏈(lian)(lian)(lian)(lian)的(de)(de)(de)(de)主要方法(fa)就(jiu)是(shi)(shi)增加友(you)(you)情鏈(lian)(lian)(lian)(lian)接(jie)，但是(shi)(shi)要考察(cha)增加的(de)(de)(de)(de)友(you)(you)鏈(lian)(lian)(lian)(lian)質量(liang)度，包括PR值(zhi)(zhi)，是(shi)(shi)否有(you)nofollow等(deng)標簽，正常(chang)網(wang)(wang)站(zhan)的(de)(de)(de)(de)友(you)(you)鏈(lian)(lian)(lian)(lian)數在30個左右，如(ru)果你(ni)添加友(you)(you)鏈(lian)(lian)(lian)(lian)的(de)(de)(de)(de)網(wang)(wang)站(zhan)有(you)超過50個友(you)(you)鏈(lian)(lian)(lian)(lian)，那并不會對你(ni)的(de)(de)(de)(de)網(wang)(wang)站(zhan)有(you)多少價值(zhi)(zhi)，相反還可能(neng)把你(ni)的(de)(de)(de)(de)權重更多的(de)(de)(de)(de)分給他。除了(le)友(you)(you)鏈(lian)(lian)(lian)(lian)，增加論壇、新(xin)聞(wen)、博(bo)客(ke)、SNS、軟(ruan)文的(de)(de)(de)(de)相關(guan)鏈(lian)(lian)(lian)(lian)接(jie)也是(shi)(shi)增加網(wang)(wang)站(zhan)外(wai)(wai)鏈(lian)(lian)(lian)(lian)的(de)(de)(de)(de)一種。

最后(hou)不得不說的一(yi)點是，SEO優化是一(yi)個漫長(chang)的過(guo)程，切(qie)勿操(cao)之過(guo)及。